按照Authentic改造Forever 21等品牌的案例来看，GUESS的未来或许不再以全链条自营零售公司的逻辑展开，而更可能被重组为“授权+本土合作”的品牌资产。
换言之，虽然城乡、年龄间存在AI使用鸿沟，但高龄老人一旦开始使用AI，黏性却更大、频次更高，同样，农村地区老人一旦开始使用AI，高活用户占比反而也更高。
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"Astronauts are the calmest people on launch day. And I think... it feels that way because we're just so ready to fulfil the mission that we came here to do, that we've trained to do," she said.